
Uncles Barney and A. J. Balaban owned ornate movie theaters with Sam Katz, the Balaban & Katz theater chain. Renamed Publix Theaters in 1925, it was acquired by Paramount Pictures. The theater chain became so important to Paramount`s fortunes that the company name was changed to Paramount-Publix in 1930. Paramount-Publix went bankrupt in 1933, and was reorganized as Paramount Pictures, Inc. Sam Katz forced co-founder Adolph Zukor to resign, but after Barney Balaban became Paramount president in 1936, he appointed Zukor chairman of the board. Barney Balaban was president of Paramount through the tumultuous years following the 1949 Supreme Court-mandated divestiture of movie production companies from their theater chains. President of Paramount for 28 years, Barney coined "Balaban`s Law," which held that a film had to gross three times its negative cost to break even. After the failure of Samuel Bronston`s "Fall of the Roman Empire" (1964), which cost $20 million (approximately $115 million in 2003 dollars), Balaban was eased out of Paramount.
(imdb.com)