I think people really appreciate clever commercials, as do I. I think they`re very entertaining. You just have to wade through all the garbage. That`s one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game.
The funny thing about commercials to me is that many of them now don`t even mention the product until the very end. You don`t really know what the commercial is all about. They`re kind of like little movies, like shorts, and that`s why I think they`re so entertaining.