
Hype can be the best thing in the world, but too much of it can kill you. There`s this weird balance between getting people excited to see the film, and not wanting to over-hype it to the point where they can`t enjoy it because they`ve been told it`s so great. Cabin Fever" was definitely a victim of that, and people got really angry if it didn`t live up to their expectations that they read on the Internet. The truth is, with movies like "Hostel" and "Cabin Fever," the Internet`s our only shot. They don`t have the big stars like "War of the Worlds," and they don`t have the advertising dollars that these films do. Studios can spend $30-$40 million marketing a movie. How do you compete with that? You have to find a way to get fans to support your movie, and the Internet`s the only way to reach them directly without a huge budget. However, the danger is that if you catch that hype wave and people are excited, you have crazy expectations to live up to. People`s enjoyment of a movie is directly related to what their expectations of that movie are. If they heard "Cabin Fever" was some weirdo low budget scary/funny indie movie that got a distribution deal at a festival, they tended to like it much more than people who heard it was the second coming. The other danger is that people get sick of you - fast, and I know people out there are tired of reading about me."
(imdb.com)