Lapo Elkann (born 1978) is a New York-born Italian industrialist, marketing manager and heir to the automaker Fiat. He is the brother of Jaki Elkann, who is widely expected to become the head of the Fiat group.
Lauded in fashion circles for inheriting his grandfather`s sense of style, Elkann has become famous for wearing (and thus promoting) Fiat-branded sweaters at any occasion, even with haute couture outfits in recent years.
He notoriously survived a nearly fatal drug overdose that put him in a coma on October 10, 2005 in Turin, Italy, while in the company of a group of older transsexuals (Donato Bracco).

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